As a Digital Production Specialist with Magna Publications, I led the charge in creating promotional material for all digital products.
During my tenure, I filmed, edited, voiced, and produced several videos to advertise the various products Magna had to offer, such as the 20-Minute Mentor redesign debut as well as the Teaching Professor Conference. Additionally, I was the editor of the 20-Minute Mentor series between 2023-2025.
Teaching Professor Conference 2024 Promotional Video
The Teaching Professor Conference is Magna’s biggest event of the year. The goal for this project was to create a promotional video that felt authentic to the TPC experience, rather than corporate and produced. All of the footage was filmed by me on-site during TPC 2023, including testimonials from real attendees.
While the editing itself is rather simple, I believe the video’s tone spoke for itself, with several attendees citing this video as the thing that pushed them over the edge to sign up!
20-Minute Mentor Redesign Package / Digital Library Update
For the 20-Minute Mentor redesign package, I wanted to showcase the new-and-improved look. The 20MM series had begun to show their age, using PowerPoint-esque slides to showcase relevant information. As part of the redesign, my main goal was to ensure assets were as interactive as possible. Text assets were designed to be informative, and never linger longer than absolutely necessary.
Overall, the redesign was met with overwhelmingly positive reviews. Viewers loved the change in design ethos, and being able to see the presenter while information was being presented was a very popular change. Viewers loved the inclusion of other visual assets, such as on-screen graphics to illustrate or demonstrate presenter talking points. We wrapped this package together with the Magna Digital Library’s visual update, and this video was the result!